Masterclass on the experience economy

Relebogile Mabotja speaks to Greg Walsh the CEO of G&G Productions - The Goosebumps Company about the experience economy a space where emotion meets innovation, and where brands are no longer just seen, but felt. In this new era, products and services alone are no longer enough. What people remember and what keeps them coming back is how a brand makes them feel.

702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure.

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