It's Not Easy Going Green
Reveal

It’s Not Easy Going Green

2023-07-22
When they were invented in the ’90s, renewable energy certificates were meant to stimulate the green energy market. Back then, building wind and solar farms was way more expensive than it is today. The idea was that renewable energy producers could sell certificates that represented the “greenness” of the energy they made. Anyone buying those certificates, or RECs, could claim that green power and also claim they were helping the environment. For years, corporations have bought RECs as a low-commitment way t...
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