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This week, Kathi and Mike share insights on Rand Fishkinās SparkToroās website traffic sources study. Some surprises, great data.
Then we talk about the valuable company assets known as social media business pages. Itās no longer simple or easy to retrieve them if you donāt have login credentials so we share our best practices for how to never find yourself in that position.
Weekend social media for good: Rand Fishkinās wife, Geraldine DeRuiter is a James Beard award-winning blogger and author. Last Friday, she posted on Threads that her new book was given a terribly negative (even personal!) review by a New York Times critic. Then, over the weekend, something magical happened. Itās a fantastic example of how social media is still great for coming together to support someone and turn a bad review into a bestseller.
Geraldine on Threads (if youād like to see how it all unfolded):Ā
Geraldineās book: If You Canāt Take the Heat (Kathi ordered it and her blog and first book are amazing)Ā
Geraldineās blog: The EverywhereistĀ
Music:
The Jamās last album āThe Giftā released March 12, 1982: A Town Called Malice
March 1985: The first full album from a fav of Mikeās, The Sisters of Mercy was released.
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Episode 19: Does the Factory Really Want to Become Retailers?
Episode 18: Marketing Maelstrom Dead Ahead!
Episode 17: Love The Sinner Hate The Sin
Episode 16: The Looming Customer Service Debacle in Automotive Retail
Episode 15: Let's Get Visual
Episode 14: Auto Retailās Market Adjustment Adjustment
Episode 13: Automotive Social Media Culture Shift?
Episode 12: Goodbye 2021, Hello Market Adjustments
Episode 11: Cars, Coffee and Google Business Profiles
Episode 10: Social Media DIY Gone Wrong
Episode 9: Social Media Fails and 80ās Music Tales
Episode 8: Will Build to Order Take Hold? And What About Lemmy?
Episode 7: "Social Media champions", GMB gets a new name and music events gone wrong.
Episode 6: Are Your Digital Assets Safe?
Episode 5: More Transitions, But What About Company Culture?
Episode 4: Supply Chain Issues, New Auto Retail Models, We'll Get the Hang of This!
Episode 3: It's All About Having Fun And Getting It Done!
Episode 2: Humor, Selling Cars, Google My Business
Episode 1: The First Pencil, Our Maiden Voyage!
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