158: How to Respond Publicly to a Tragic Event of Your Own Doing: Ten Steps to Control the Narrative During a Crisis

2021-10-26

Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set. Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the shoulder.Baldwin is cooperating with the investigation and (as of now) in contact with Hutchins' family. Earlier, some crew members reportedly walked off set over working conditions. Alec Baldwin described the shooting as a "tragic accident." What we don't know?How wil...

Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set.

Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the shoulder.
Baldwin is cooperating with the investigation and (as of now) in contact with Hutchins' family.
Earlier, some crew members reportedly walked off set over working conditions.
Alec Baldwin described the shooting as a "tragic accident."

What we don't know?

How will this tragedy affect Alec Baldwin's reputation?

This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.

Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.

Mentioned on the podcast:

Alec Baldwin - Wikipedia
Episode 115: The ONE Word That Will Stop a Crisis Dead in its Tracks
Episode 155: The First 48 hours: Amtrak's Effective Crisis Response After the Derailment

Listen + Subscribe Stitcher or Apple Podcasts

© Molly McPherson 2021

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.

Follow & Connect with Molly: