255: How to Grow Your Business

If you want inflow, you need to give outflows. What are you putting out into the world? If you don't confront the size of your business, how to grow it, and how to multiply things, you will stay small, break even, and eventually lose. There are three things every business owner/entrepreneur must confront.

1) Big think—Stay small and you'll get crushed. The big boys don't get punished. Bigger is better. You want to be Google or Facebook. Do you want to be an eagle or a scavenger, just hoping for some leftovers?
2) How to Scale—Going from $4,000 a month to $40,000 can be a problem. Don't manage the business, grow the inflow. If you can't raise money, you need to transact with people.
3) Multiple streams of income sources—You can't be dependent on 1 or 2 clients. Staying smaller doesn't let you be a better provider. You need multiple flows coming from all directions.