#240: Before You Build Your Coaching Website… Do This First

2026-03-09

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When I first started my coaching business, one of the first things I did was build a website.I thought having a website would make my business look legitimate.So I bought the domain, started designing the pages, and planned to send people there.But what I didn’t realize at the time was this:A website only works when the foundation behind it is clear.Without the right messaging, niche, and copy, a beautiful website won’t bring you clients.In this episode, I’m sharing two of the biggest mistakes I see coaches make ...

When I first started my coaching business, one of the first things I did was build a website.

I thought having a website would make my business look legitimate.

So I bought the domain, started designing the pages, and planned to send people there.

But what I didn’t realize at the time was this:

A website only works when the foundation behind it is clear.

Without the right messaging, niche, and copy, a beautiful website won’t bring you clients.

In this episode, I’m sharing two of the biggest mistakes I see coaches make when building their website — mistakes that can cost thousands of dollars and months of frustration.

If you're thinking about building a website (or already have one), this episode will help you make sure it actually works.

In this episode we talk about:

Why many coaches build their website too early
The real purpose of a coaching website
Why copy should come before design
The messaging mistake that makes websites confusing
Why nobody will visit your website unless you promote it
The two foundational things every coaching website needs

🔗 Links Mentioned

Website

https://elevatelifecoaching.org

Free Resource:

7-Step Roadmap to Build Your Coaching Business & Get Clients

YouTube Channel

Marketing, But Easier for coaches

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Meet Your Host:

Hey, I’m Michelle — The coaches’ coach.

I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients.

I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality.

Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can’t help but say, “OMG, that’s who I need!”

More clarity, more clients, more champagne moments. 🥂

Because building your dream business shouldn’t be a nightmare — it should feel like coming home.

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