What Is a Death Doula? Morgan Everitt on End-of-Life Care and Building a Business

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In this episode, Jill talks with her real-life friend Morgan Everitt, a death doula based in Bucks County, PA. Morgan shares how her journey began after her mom got sick in 2015. She came home to care for her, and after her mom passed in 2016, she had a powerful moment in 2017 when she overheard someone mention the word "death doula." It felt like a lightning bolt—she knew that was her calling. She started training in 2018 and has been slowly building her private practice, Heron’s Flight, over the past few years.

We talk about the important role death doulas play in end-of-life care. Morgan deeply respects hospice and palliative care and believes doulas help fill in the gaps, not compete with them. There can be tension between providers, especially in a field where most workers are women, but she emphasizes the power of collaboration. Everyone has the same goal: helping people and families have a better end-of-life experience.

Morgan shares how rewarding it is to work with clients over time, building relationships and planning ahead. That long-term support makes a big difference when the time comes. She also explains that being a death doula isn’t always easy. It can take time to make a living doing this work, and it involves much more than just sitting with people—there’s also paperwork, networking, and ongoing education.

We talk about the business side of this work—figuring out how to charge for our time. Both of us offer hourly rates or packages with payment plans to keep services accessible. We also discuss the struggle of getting people to value this kind of care. Many expect it to be free, especially when some offer it as volunteer work, which can make things harder for doulas trying to earn a living. Morgan reminds us that this work is valuable, and just like anyone else, we have bills to pay and families to support.

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