GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers. Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI's Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue.

Highlights: 

08:12 Examples of messages that people would pay to receive

17:30 How tech is transitioning to an AI-empowered future

27:07 Using ChatGPT Deep Research to learn about customer segments

35:05 Maximizing your sales team's efficiency with AI

36:39 The importance of process over prompts

39:38 Deep dive into prompt engineering

50:00 Future of outbound sales

Guest Speaker Links (Jordan Crawford):

• LinkedIn: https://www.linkedin.com/in/jordancrawford/
• Jordan's AI course: https://www.linkedin.com/posts/jordancrawford_the-299-agent-7-course-is-here-youll-learn-activity-7247669670940401665-xrjq/
• Blueprint: https://blueprintgtm.com/ 
• ChatGPT conversation from the episode (on Gaiia): https://chatgpt.com/share/67a2551e-af74-8004-81b8-b415d473ca72

Host Speaker Links (Scott Barker):

• LinkedIn: www.linkedin.com/in/ssbarker/
• Newsletter: thegtmnewsletter.substack.com/

Where to find GTMnow (GTMfund’s media brand):

• Website: https://gtmnow.com/
• LinkedIn: https://www.linkedin.com/company/gtmnow/
• Twitter/X: https://x.com/GTMnow_
• YouTube: https://www.youtube.com/@GTM_now
• The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

Sponsor: Superhuman

We recently became a Superhuman customer, and the response across our GTMfund community Slack and social channels was a clear testament to how Superhuman has been a game-changer for efficiency among leaders and teams. 

Superhuman is generously offering the GTMnow community exclusive access to 1 month free on the platform. If you add any teammates in January to your team, they’ll get a free month too.

To claim this offer, go to www.superhuman.com/gtmnow

The GTM Podcast
The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.