S1E7: Founder of a Zero Waste Brand Takes us Behind The Scenes | Bhaavya Goenka

Welcome to the seventh episode of ‘The IKKIVI Podcast’. In this episode, we have with us Bhaavya Goenka, a circular design expert specializing in the reuse and upcycling of industrial textile waste through indigenous craft practices of India and in building replicable systems that allow decentralised development whilst creating conversational products through zero-waste practices.

This week, we talk about the creative and artistic qualities of ‘waste’, the diverse ways in which we can respond to and rectify industrial problems, the opportunities we now have to challenge normative cultures and practices, and the need to think critically as we design for responsible consumption.

In this conversation, Bhaavya reflects on the empowerment we feel when we make mindful choices, the value of collaborative efforts and projects, maintaining the edge in creative industries through our individuality, and creating the room to express ourselves through multiple forms and mediums.

Hindi Translation 1 in the episode: There’s no need for you to get married. We’ve saved money for you, and we are working further to save money for ourselves and for you. You live your life the way you want to.

Hindi Translation 2 in the episode: I can dye the fabric responsibly such that it can be as stain resistant as possible. The weaver too will weave the design responsibly and we’ll sell it while keeping with our principles of mindfulness. But what about the consumer and wearer? What is their responsibility? They need to act responsibly too.