HEAR THE HEADLINES – World Tea Conference + Expo Reunites North America’s Tea Community with Contemporaries from Overseas | The World Tea Expo this week was an energized event focused on normal business concerns following three years of unprecedented disruption | Global Tea Market to Reach $266.7 Billion by 2025 | Germany’s Ronnenfeldt Tea Celebrates 200th Anniversary
| FEATURE INTRO – Conversations recorded on the floor at World Tea Expo reveal an upbeat return to normalcy as commerce concerns focus on the economy, changing consumer behavior. Join me for visits with exhibitors and attendees.
| Germany’s J. T. Ronnefeldt Tea Marks 200-Year Milestone – Ronnenfeldt Tea owner Jan-Berend Holzapfel is celebrating the firm’s 200th anniversary. The venture has long championed supplier relationships and respect for the environment, Holzafepfel explained to World Tea Conference attendees. His presentation described a broad range of initiatives, from a tea academy and training programs to compostable packaging and carbon offsets. His advice on surviving 200 years. "Number one is you need to stick to your quality and price level. And number two is stick to your niche. Once you focus on these two issues, then I think you can expand into other channels into other markets. And then you will be very successful," said Holzaphel.
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