The Authority Paradox

SummaryThe authority paradox is the more you try to prove your credibility, the less credible you appear. Proving credibility often involves teaching as much as possible and listing certifications, but this can be distracting and overwhelming for the audience. Focusing on yourself instead of your audience hurts your connection with them. Instead of teaching all the details, focus on shifting belief patterns. Teaching to shift beliefs requires empathy and understanding of your clients. Using client stories and strategizing what to teach can inspire action and create credibility.

 

In This Episode We Discuss

• The more you try to prove your credibility, the less credible you appear.
• Focusing on yourself instead of your audience hurts your connection with them.
• Teaching to shift beliefs requires empathy and understanding of your clients.
• Using client stories and strategizing what to teach can inspire action and create credibility.

 

Chapters

00:55 The Authority Paradox

02:53 The Negative Effects of Over-Focusing on Credibility

03:47 The Wild Goose Chase for More Credibility

04:16 Shifting Belief Patterns

05:14 Teaching to Shift Beliefs

06:12 Examples of Shifting Beliefs

07:07 The Power of Focusing on One Good Idea

08:05 Teaching with Empathy and Understanding

09:02 Using Client Stories to Inspire Action

09:32 Strategizing What to Teach

10:01 Client Success Stories

10:28 Example: Shifting Content from Tactical to Belief-Based

12:14 Example: Focusing on the Easiest Solution

14:35 Example: Shifting Focus from Tangential Teaching