Recode Decode: Stitch Fix CEO Katrina Lake

Stitch Fix founder and CEO Katrina Lake talks with Recode's Kara Swisher about the future of fashion, how the company has changed in the past nine years, and the rarity of female tech CEOs.

In this episode:

Lake’s background and taking Stitch Fix public; the difficulties of raising venture capital for a fashion startup; the "myth" of staying private forever; is Stitch Fix a “tech company?”; its expansion into new verticals, including men’s fashion; the broader online fashion landscape; how Stitch Fix has changed since its founding; figuring out people’s style preferences and riding fashion trends; sharing data with fashion brands; the future of retail; why Stitch Fix doesn’t have a physical store; how it reaches new customers; mistakes made and lessons learned; becoming a symbol for women in business; and what people underestimate about Lake.

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Kara Swisher (@karaswisher), host

Katrina Lake (@kmlake), guest

Erica Anderson (@EricaAmerica), executive producer

Eric Johnson (@HeyHeyESJ), producer

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