Verano Holdings (CBOE: VRNO) reported $202 million in revenue, 56% gross margins, and 33% EBITDA margins in its August 2025 earnings release. Strong numbers on paper, but how were they actually achieved? In this exclusive sit-down, Trade To Black host Shadd Dales, alongside co-host Anthony Varrell, speaks with Verano Chief Operating Officer Trip McDermott to break down the operational story behind those results. From cultivation efficiency to retail execution and product mix, this interview...
Verano Holdings (CBOE: VRNO) reported $202 million in revenue, 56% gross margins, and 33% EBITDA margins in its August 2025 earnings release. Strong numbers on paper, but how were they actually achieved? In this exclusive sit-down, Trade To Black host Shadd Dales, alongside co-host Anthony Varrell, speaks with Verano Chief Operating Officer Trip McDermott to break down the operational story behind those results. From cultivation efficiency to retail execution and product mix, this interview goes beyond the headline numbers to uncover what really drives Verano’s performance.In this episode of Trade To Black presented by Dutchie, presented by Shadd Dales and Anthony Varrell, Trip McDermott offers a rare inside look at Verano’s entire platform. That includes cultivation and processing, wholesale discipline, and retail execution across more than 150 stores under the Zen Leaf and MÜV banners. We cover state-by-state operations, including Florida promotions, Illinois category shifts, New Jersey’s premium product growth, and Pennsylvania’s price compression. Trip explains the levers that drove Verano’s margin profile, how sustainability plays into 2025, and the operational playbook guiding one of the industry’s largest multi-state operators.This conversation is a deep operational review of how Verano balances revenue, margins, promotions, and product categories across multiple states — offering insights into the mechanics that support financial durability in today’s competitive cannabis market.#Verano #CannabisStocks #TradeToBlack #CannabisEarnings #USCannabis #ShaddDales #AnthonyVarrell #MSOs #CannabisInvesting #VeranoHoldingsWant to see last week's recap? • Cannabis Industry Fights for Billions in R... Want to see more Cannabis Reform videos? • Congress Exposes Chinese Cannabis Cartel N... • Trump’s Drug Czar Pick: Cannabis a Biparti... • Congress Reacts to Trump’s Cannabis Commen... • Congress Takes Aim at China’s Cannabis Net... Want to be updated on Cannabis, Small Cap, AI, and Crypto? Subscribe to our Daily Baked in Newsletter!https://newsletter.thedalesreport.com...Find us as well on Facebook, Twitter, Instagram, LinkedIn and on the Web:Facebook: / thedalesreport Twitter: / thedalesreport Instagram: / dalesreport LinkedIn: / the-dales-report Apple Podcasts: https://tinyurl.com/TDRTradetoBlackon...Spotify: https://tinyurl.com/TDRTradeToBlackon...Website: https://thedalesreport.com/For copyright matters, please get in touch with us at:sdales@thedalesreport.comPodcast Disclaimer (Financial Interests)The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of any company, organization, or employer. The content is provided for informational and entertainment purposes only and should not be taken as financial, investment, or legal advice.The hosts and/or guests may hold positions in the companies, stocks, or financial instruments discussed during the show. These holdings should not be considered as endorsements or recommendations to buy or sell any securities. Listeners are encouraged to do their own research or consult with a qualified financial advisor before making any investment decisions.By listening to this podcast, you agree that the hosts, guests, and producers are not liable for any decisions you make based on the information discussed.Full Disclosures: https://thedalesreport.com/website-te...
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