The Cult of Labubu

This week, Chelsea, Amanda, and Reese dive headfirst into the wide-eyed, snaggletoothed, pastel-smeared world of Labubu…the culty vinyl toy phenomenon taking over your explore page and possibly your wallet. What started as a mischievous creature from the mind of Hong Kong artist Kasing Lung has exploded into a full-blown lifestyle, complete with blind box rituals, resale hierarchies, and people tattooing their favorite figures like emotional support goblins. 

This week, we’re exploring why Labubu has become the new “plastic crack” for millennials and Gen Z…maybe a soft, silent symbol of comfort in chaotic times? Labubu’s got a grip. And it’s cute. And it’s a little creepy. And it might be the face of late-stage capitalism.

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