Overcoming Challenges of Running Google Ads to Amazon Listings

Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Michigan mitten

03:54 Benefits of sending Google Ads to Amazon Listing

8:18 Three Challenges of sending Google Ads to Amazon

18:27 Nine-Step Recommended Google Ads to Amazon Process

35:45 Behind the scenes

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links

• Where to find Bobby, Search Scientists
• How to Send Google Ads Traffic to Your Amazon Listing
• Learn More About Our Google Ads to Amazon Service
• Brand Referral Bonus
• A Look At Amazon’s New Sponsored Display Reports (Featuring Bobby Pulte)
• 🦡
• Subscribe to our newsletter
• Look through all our show notes
• Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Bobby Pulte

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin