Customer experience is marketing's job, right? Not so fast. The CIO and their equivalent is fast becoming an integral player in the new digital, data-centric organization.
In the fourth episode of The Living Enterprise, the peer-led podcast series brought to you by CIO in partnership with Adobe and Microsoft, our band of global CIOs, CTOs and CDOs discuss preconceptions about customer experience, why the IT leader is now a pivotal player, and how they build better working relationships with CMOs and other line-of-business peers. Along the way, our experts discuss building a customer experience strategy from scratch, the impact on data management, the importance of trust and the new value that organizations can exploit through machine learning and artificial intelligence.
Episode 8: Building The Living Enterprise
Episode 7: What’s next for IT: Gazing over the horizon
Episode 6: Securing the fast-moving digital world
Episode 5: Cloud: A quick win or digital backbone?
Episode 3: Allies and enemies: For influence and opportunity
Episode 2: Setting the boardroom agenda
Episode 1: The CIO role isn’t what it used to be
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