Simon G Jewelry - Zaven Ghanimian on Humble Beginnings, Legacy, Influencers, & More

Simon G Jewelry is on the My Digital Story podcast from www.triangledirectmedia.com. Zaven Ghanimian is the CEO of Simon G (www.simongjewelry.com), and he talks about how his dad started the company from nothing, why he initially had no interest in taking over for Simon, what it’s like to take over, and what legacy means. (3:30) From humble beginnings…Simon escapes from Lebanon to come to the United States with $200 in his pocket (6:30) How did the name become Simon G? (7:30) How did Simon initially get business? (9:30) Initially Zaven had no interest in working for his dad, so how did Zaven become a part of Simon G? (15:30) What did Zaven learn from his travels to Israel and India? (18:00) What are some of the major marketing challenges that Zaven faces? (20:30) Celebrity influencers and micro-influencers (22:30) What happened when Zaven took over as CEO? (27:15) What’s next for Simon G? (31:30) Why did Zaven start www.zeghani.com?