How to save a smart home company

2025-08-12

Download

This week on The Vergecast, we enter the Jen-era of Hot Girl Vergecast Summer, with a deep dive into the business of the smart home. The Verge’s smart home reviewer, Jennifer Pattison Tuohy (aka Jen), chats with Ken Fairbanks, a longtime customer of Insteon who ended up buying the smart lighting company when it went into bankruptcy. Ken shares the story of how one of the original smart lighting protocols, founded in the post-X10 era when home automation moved from wired to wireless, floundered, and how he and a band of users ...

This week on The Vergecast, we enter the Jen-era of Hot Girl Vergecast Summer, with a deep dive into the business of the smart home. The Verge’s smart home reviewer, Jennifer Pattison Tuohy (aka Jen), chats with Ken Fairbanks, a longtime customer of Insteon who ended up buying the smart lighting company when it went into bankruptcy.

Ken shares the story of how one of the original smart lighting protocols, founded in the post-X10 era when home automation moved from wired to wireless, floundered, and how he and a band of users brought it back from the dead. He dishes what he’s learned about how to keep the lights on — from customer loyalty and the value of subscriptions, to what tariffs are doing to the industry and how some hardware companies are just pyramid schemes.

Then, in a special supersized (and we mean SUPER) Vergecast Hotline (call 866-VERGE11 or email vergecast@theverge.com), Jen is joined by smart home expert Richard Gunther, co-host of The Smart Home Show, to tackle a bunch of your burning smart lighting questions. They answer everything from how to move your smart home to which Thread border router you should buy for your Matter setup. Plus, they run down their own smart lighting set-ups.