A fast “no” is always better than a time-wasting “yes.”

The CEO Mindset: Why a Fast Decision Beats a Slow Promise

In the world of productivity and time management, we’re often told to optimize our calendars and to-do lists. But what if the single most effective habit of top performers isn’t about complex systems, but about one simple principle? A fast “no” is always better than a time-wasting “yes.” This core idea reveals the true CEO mindset—a way of thinking focused on decisive action that has nothing to do with your job title and everything to do with reducing stress and reclaiming your time.

The Surprising Trait of High-Achievers

You might think that world-renowned authors, tech luminaries, and presidential candidates are the hardest people to schedule. The reality is often the exact opposite. The common thread among these high-achievers is their ability to make a decision—and make it fast.

When presented with an opportunity, they don’t leave it lingering in their inbox. They respond with a definitive “yes” or a respectful “no,” often within days. This isn’t because they have more free time; it’s because they have mastered their time by eliminating indecision. People who are hard to pin down are often drowning in a sea of non-committal “maybes,” a cycle that creates more work and anxiety for everyone involved.

How Procrastination Creates Hidden Stress

Every task you put off—every email you promise to “get back to”—occupies valuable mental real estate. This constant loop of unfinished business is a major source of hidden stress. It’s like having too many apps open on your phone; eventually, everything slows down.

Conversely, taking immediate action, whether it’s tackling a task or simply scheduling a firm time to do it, frees up that mental space. The goal isn’t necessarily to do everything at once, but to decide its fate immediately. By converting a vague “I’ll do that later” into a concrete calendar event, you give your future self a clear command and your present self the gift of peace.

Your Action Plan: From Indecision to Control

Adopting this leadership mindset is straightforward. The next time a request or task comes your way, you have two powerful choices:

1. Act or Schedule Immediately: If you intend to do it, either do it right then or pull out your calendar and assign it a non-negotiable time slot. This is the essence of effective scheduling.
2. Give a Fast, Honest “No”: If you don’t have the time, energy, or desire to do something, say so. A quick and polite “no” is a sign of respect for your own time and the other person’s. It closes the loop and prevents the stress of a lingering, unfulfilled promise.

By becoming a decisive person, you’ll find that the stress leading up to a decision was always the worst part. You’ll accomplish more, feel better about the commitments you make, and finally gain control over your most valuable resource: your time.

Transcript:

A fast no is much better than a time-wasting yes.

Well, hey there. Welcome back. It was a good decision for you to come back. See what I’m doing there? Now that we’ve passed 300 episodes, I want to give you a little behind-the-scenes look, which I think applies to everyday life. I want to apologize in advance that I’m about to use a word I hate using, and that is mindset, but it actually applies here. I want to talk about the CEO mindset, the leader mindset, the decision-maker mindset, and it has nothing to do with your position. It has to do with your, well, mindset.

So what does this have to do with my experience? I have interviews on this show periodically. I put a lot of effort into selecting and approaching people that I think are very interesting, dynamic, and can present something to my audience that’s unique and from a perspective that you won’t see anywhere else. I’ve been fortunate to have discussions with world-class musicians, presidential candidates, brilliant minds, famous authors, and technical luminaries. In addition to that, I have people that you may have never heard of, but I think they have a story to tell.

While all that’s going on, I am typically turning down people who are applying to be on the show because I need to act as a filter for you.

What World-Class Leaders and Top Performers Have in Common

Do you know the one thing that the luminaries and world-renowned people have in common? I know that sounds so clickbaity. “The one thing these people have in common… you’d never guess.”

It’s their ability to make a freaking decision. That’s it.

That’s the one thing I think they all have in common. They have an ability to make a decision and they have integrity backing that up. The statistics are the opposite of what you would think. The people with the CEO mindset are the people that just get it done. We get it done because they can make a decision, stick with a decision, and be honest about the decision. And sometimes that decision is no.

When the decision is yes, they act upon it and they have control over their schedule. I will tell you it’s almost always days. Yes, days between contact, acceptance, and recording. That sounds insane, right? You would think the high-level CEOs are the people that are the hardest to nail down.

The Hidden Stress of Procrastination vs. The Freedom of Action

I have found that the people that are hard to nail down are the people who simply aren’t being honest with you, or they’re so bad at controlling their schedule that they just react to whatever is making the most noise. That’s a terrible way to live. Putting things off creates more work for you.

I did an episode about how doing things quickly when they come to you actually frees up a certain memory space, which feels like less stress. You can get to the point where you have these little mini-panic attacks and go, “Oh my god, I forgot… oh wait, no, I didn’t. I did it immediately.” I’m so used to thinking, “I’ll take care of that later,” that when I handle it right away, I later think I’ve forgotten it.

Think back to school when you were given a month for a project. Most people wait until the last few days because they become motivated by pressure. Well, imagine if you do it immediately. On the 28th day, when everyone else is panicking, you might panic too, thinking you forgot, but then you realize, “No, I did it on the first day.”

I understand you don’t always have the time slot in your day to do something. You might be running around like a chicken with your head cut off. But there’s a solve for that, too. You can schedule it. You see the difference? We have control over our future selves. We can schedule it. That’s the whole point of a calendar.

Real-World Examples of Decisive Scheduling in Action

Don’t believe me? Fine. I’ll name names.

• John McAfee: Wrote operating systems for NASA, was worth over $100 million, ran for president twice, and invented the first antivirus. When I connected with him, it was days until we scheduled his appearance, and days after that, he made the appearance.
• Scott Adams: Creator of the Dilbert cartoons, author of a stack of bestsellers, and a master of persuasion. Again, it was days until we scheduled his appearance and days after that he was on the show.
• Manuel Rendon: Holder of nine patents and CEO of the only company capable of producing truly dissolvable plastics. Again, days after contact, days until the appearance.
• Jamyang Loden: An actual monastic monk in a country 7,000 miles and 11 hours different from me. This was probably one of the fastest connections and recordings I’ve ever had. I reached out to him, and he agreed the same day. The entire transaction took less than a week.

Now, you might say, “What if someone’s busy?” Then you schedule for when you do have time. If you’re out of the country for two weeks, you schedule it for when you come back. People schedule things months, and sometimes years, in advance. Anyone who’s had a formal wedding knows you have to book a hall a year-plus in advance.

The High Cost of a “Time-Wasting Yes”

In all 300 shows, there have only been two instances of people who did the opposite. And I knew the second they agreed that they weren’t going to be on the show. And again, as I’ve said, a fast no is much better than a time-wasting yes.

These, of course, will remain anonymous. One person was the very voice of a certain appliance that you probably have. The other was someone who told me to contact them in a month. To the very day and almost hour, I contacted them and got absolutely no response. A simple “no” would have been great and would have saved a little bit of my time and theirs.

Do things happen? Of course. But in your life, you will find that the things you have made decisive decisions about are the things that cost you the least stress. The pain is in the stress leading up to the decision, not the decision itself.

Embrace Decisiveness for a Life with Less Stress

No one completes a marathon because they put it off. While some songs and books may take forever to write, it’s typically the ones you dive into and make a decision on that get done.

When you become decisive and realize that time is not a big sandbox you throw stuff into, but rather a road in front of you that you place objects onto, you’ll have so much less stress. You’ll feel better about what you do, and you’ll even feel better when you say no.

I hope that was helpful. Thank you again for listening and don’t forget that I appreciate you. Take care.

(Outro Music/Lyrics)

How to get there? I think it’s different for everyone. Some of us need work, others need fun. Some of us need purpose to overcome. But try to do what you love when it’s said and done. Cuz there’s so many differences in each of us. Trust your gut. It can show you what you want.

New Book Announcement: BeCAUSE!

I want to announce that my new book, my 10th, is out. It’s called Because Cause: The Fundamental Psychological Building Blocks That Enable You to or Prevent You from Accomplishing Anything, Everything, and Nothing. Check it out on Amazon. It’s only $9.99.

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