Principles of Effective Social Media Marketing with JS Stansel | Ep 398

2026-03-06

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We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers? This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What’s within their actual scope and what’s not? How do you ...

We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers?

This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What’s within their actual scope and what’s not? How do you set your social media manager up for success?

Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.

And, JS reveals why change has to happen little by little, even if you want to revamp things right away.

If you’re a marketer who wants to polish your social media operations, this is the episode for you.

⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠

Follow JS:

LinkedIn: ⁠https://www.linkedin.com/in/jsstansel/⁠

Follow Daniel:

YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

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