Two decades of B2B lead Gen learnings -- Nelson Bruton IV // Interchanges

In our first episode with Nelson, we talked about the early challenges of digital marketing and how social media changed the whole dynamic of B2B partnership programs. We also discussed what the next evolution of B2B marketing is, are the fundamentals still the same, and why the software alone isn’t the only solution for higher ROI.

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Nelson Bruton: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter