Ep83 - Mastering Sales in Home Building with Mary Marshall Forrest

Join us for an insightful conversation with Mary Marshall Forrest, President of the FPG Group, as we delve into the world of sales training in home building. In this engaging interview, Mary shares her wealth of experience and knowledge, offering invaluable insights into how home builders can optimize their sales teams for success. Discover the strategies and techniques that can transform a sales team from good to exceptional, ensuring they are equipped with the skills and knowledge necessary to thrive in the competitive home building market. Mary discusses the importance of continuous training, effective communication, and understanding the unique needs of home buyers. Furthermore, Mary sheds light on how home buyers can navigate the sales process with confidence, providing practical tips on assessing whether a sales team has their best interests at heart. Learn how to recognize authenticity, transparency, and a genuine commitment to customer satisfaction when engaging with home builders' sales representatives. Whether you're a home builder seeking to enhance your sales team's performance or a prospective home buyer looking for guidance in navigating the purchasing journey, this podcast offers valuable insights to help you achieve your goals. Tune in to gain a deeper understanding of how trust and expertise shape the dynamics of sales in the home building industry.