Words Tell. Stories Sell: How Lawyers Build a Magnetic Brand | Kia Arian

Most lawyers think “brand” means a logo, a slogan, or some clever line about fighting for justice.

Kia Arian has a different take. In this GLM Summit talk, she starts with a story about being jealous of a squirrel and ends by showing you why your best marketing is not a gimmick. It is the part of you that has been there the whole time. Your story. 

Kia breaks down why legal marketing keeps sounding the same, why reviews are not a brand, and why “experienced and compassionate” is basically invisible at this point. Then she walks through real examples of how lawyers uncovered a message that made the right people say, “Yep. That’s my lawyer.” 

You will also hear how to stop trying to manufacture momentum in your marketing and instead build a message that feels true, clear, and easy to repeat. The kind that attracts the right-fit clients and quietly repels the tire kickers. 

If you want the GLM Summit notes Brian mentions, you can grab them at glmsummitnotes.com

Connect with Kia:
LinkedIn: www.linkedin.com/in/kiaarian
Company: www.zinemarketing.com
Facebook: www.facebook.com/zinegraphics
X (Twitter): twitter.com/kiaarian_

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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