[Top Agency Series] Building a Seven-Figure Agency With Ed Goss

Edward Goss is the Founder of Ten Thousand Foot View, a search marketing agency based in Toronto that specializes in paid search marketing and high-conversion-rate campaigns. Over the past 12 years, Ed has grown Ten Thousand Foot View into a seven-figure agency with virtually no initial investment. He shares his deep expertise in optimizing Google Ads and provides valuable insights into navigating digital marketing challenges — including AI and automation’s evolving role in shaping strategies and outcomes.

In this episode…

Are you ready to dive into the world of marketing agencies and discover the secrets behind successful business growth? How do you scale a business from zero to seven figures without any initial investment? In a rapidly changing industry, what strategies are crucial to not only survive, but thrive?

Edward Goss provides insightful answers to these questions by sharing his journey of building a thriving marketing agency specializing in Google Ads. He discusses the pivotal decision to niche down by focusing on service rather than industry, which helped mitigate risks associated with economic downturns in specific sectors. Ed highlights the importance of automation and AI in staying competitive, as well as the innovative approach he took by utilizing freelancers rather than traditional employees, fostering a more dynamic and growth-oriented work environment. 

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Ed Goss, Founder of Ten Thousand Foot View, to discuss leveraging specialized services and automation in marketing. Ed shares valuable lessons on pricing models, the significance of standard operating procedures, and the advantages of building strong client relationships. He also provides tips on avoiding common pitfalls in paid advertising and the evolution of creative strategies using AI.