Ep 328: Mintier Disrupts the Oral Health Space with Jessica Donati and Rhaelyn Gillespie

2023-08-07

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.* Hello and welcome to DTC Podcast…today we’re close-talking with Jessica and Rhae co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space. We cover their product’s unique origin story, Kickstarter aunch...

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Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.*

Hello and welcome to DTC Podcast…today we’re close-talking with Jessica and Rhae co-founders of Mintier, the oil-based, sugar free breath serum disrupting the oral health space.

We cover their product’s unique origin story, Kickstarter aunch strategy, most successful ad and email tactics, all the way up to today, where they’re readying a new product, and currently rank in the second position on Amazon for breath mint products.

Scrape your tongue and strap in for a Fresh take on entrepreneurship…

Timestamps:

00:00 Introduction

02:30 How Mintier Started: From Curiosity to Business

10:20 Leveraging Social Media, TikTok, and Newsletters

18:50 The Turning Point for Mintier's Success

27:40 Admiring Other Brands in the Beauty Space

Hashtags: #Mintier #OralWellness #BeautyBrand #Entrepreneurship #DTCPodcast

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