Talking to customers is pretty powerful stuff. This week Erin & JH talked to Katelyn Bourgoin, 3x startup founder and growth geek, about how qualitative research can become your marketing team's competitive advantage. Learn more about the episode here https://bit.ly/2IHsbSu
Highlights
About our Guest
Katelyn Bourgoin is a growth strategist, marketer, and 4x founder.
She's founded 4 startups and has learned a lot about growing your business through customer feedback. Her specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter. Katelyn has been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth."
#133 - Driving Actionable Decisions from Insights with Pejman Mirza-Babaei, UX Research Consultant
#132 - Unveiling UX Insights with Competitive Research with Rachel Miles, Research Lead at IBM
#131 - Designing Beyond the Product: Systems Thinking with Sheryl Cababa, Chief Strategy Officer at Substantial
#130 - The Art of Great Facilitation for Better Collaboration with Marsha Acker, Founder and CEO of TeamCatapult
#129 - How to Upskill Product Teams in UX Research with Helen Devine, UX Research Manager at The Economist
#128 - The Value of “Scrappy” Research with Varun Murugesan, Co-Founder of Apple and Banana
#127 - The Power of Failure with Kevin Kelly, Publisher and Founding Editor of Wired
#126 - AI Anxiety: The Dangers (and Opportunities) of AI in Research with Mike Adams of Grain
#125 - What is UX Business Coaching? with Sylvana Rochet of Elan Vital Coaching
#124 - Defining a Research Strategy with Devin Harold of Capital One
#123 - The Power of Atomic Research with Daniel Pidcock of Glean.ly
#122- Exploring UX Research Career Options with Marieke McCloskey of LinkedIn
#121 - The UX files: Top Moments from YouX 2023
#120- Building a Healthy Research Culture with Mike Oren of Klaviyo
#119 - It’s Not Research, It’s You! with Holly Hester-Reilly of H2R Product Science
#118- The Product Launch Playbook with Derek Osgood
#117 - Understanding Growth Research with Carlos Tellez of Nubank
#116 - Emerging Trends in UX and CX with Alfonso de la Nuez and Dana Bishop of UserZoom
#115 - Optimizing In-Product Research with Ryan Glasgow of Sprig
#114 - What Does a UX Research Chief of Staff Do?
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
Lex Fridman Podcast
The Unbelivable Truth - Series 1 - 26 including specials and pilot