Sailing Through the Tea Doldrums | India Budgets Big for Tea | Japanese Crude Tea Harvest Declined in 2023 |

Episode 158 | March 8, 2024

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Sailing Through the Tea Doldrums | India Budgets a Big Increase for its Tea Industry | Crude Tea Production in Japan Declined in 2023

| INDIA TEA NEWS - Bihar Tea Gets Trademark | Microsoft's Bill Gates Unwittingly Promotes Chai and Chaiwala | Muskan Khanna Earns a Patent for Her Nilgiri Bamboo Tea

| NEWSMAKER – Shabnam Weber, President of the Tea and Herbal Association of Canada and co-chair of the United Nations IGG Working Group on Tea and Health

| FEATURED – Tea trade associations, research institutes, tea boards, tea brands, and the United Nations Intergovernmental Group on Tea (IGG/Tea) are organizing to collectively promote HASHTAG #TeaPower for International Tea Day, May 21. The online and event-based marketing program heralds the benefits of including tea in every high-energy fitness regimen, from organized sports and cycling to nature walks and solo ascents. Messaging targets youth, but the findings on dietary benefits and hydration are science-backed and essential to healthy living. Shabnam Weber, President of the Tea and Herbal Association of Canada and co-chair of the United Nations IGG Working Group on Tea and Health that developed the program. She discusses why HASHTAG #TeaPower is “the perfect pitch for younger generations looking to increase their performance and energy levels while staying healthy.”

#TeaPower: A Call to Collaborate - In January, Shabnam Weber traveled to Guwahati, Assam, as one of 44 country delegates at the recently concluded 25th Session of the United Nations FAO Intergovernmental Group on Tea (IGG Tea). During the past two years, as co-chair of the Working Group on Tea and Health, she tirelessly promoted the merits of a unified global campaign to make the benefits of drinking tea relevant to younger generations. She says that HASHTAG Tea Power will generate a global buzz around tea and its role in improved fitness. “There is extensive evidence supporting tea benefits in sports and fitness performance and optimal hydration,” she explains. “These scientific findings provide the framework for a youth-focused campaign to encourage increased tea consumption.” We need to remember that our competition is not ourselves. That's a message for everybody in this industry: we are not the competition; the competition is other beverages. The only way for us to break through that noise is to work together.

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