Level up your product marketing with customer experience and relationships with Sophie Pank, Deputy

2022-01-27

So you have finalised your product, started scheduling content on your social media platforms, and initiated ads for your business. But what would be the next step? For all businesses, establishing could be the hardest part. And in the process, it is inevitable that there will be pinpoints and lessons for you to learn along the way. This is what leads to the next part of running your business - reiteration and augmenting. Brendan Hill explores this practice with Sophie Pank, marketing director of Deputy APAC. She is a driven marketing professional with over 1...

So you have finalised your product, started scheduling content on your social media platforms, and initiated ads for your business. But what would be the next step?

For all businesses, establishing could be the hardest part. And in the process, it is inevitable that there will be pinpoints and lessons for you to learn along the way. This is what leads to the next part of running your business - reiteration and augmenting.

Brendan Hill explores this practice with Sophie Pank, marketing director of Deputy APAC. She is a driven marketing professional with over 14 years experience working in Financial Services and scaling tech businesses in Sydney, London and Dubai and has previously worked for leading global brands such as The Commonwealth Bank of Australia, AIMIA, Morgan Stanley, American Express.

Sophie is passionate about building strong business relationships and working with like-minded individuals who are fanatical about best in class marketing and customer experience. She has a proven track record in delivering world-class marketing campaigns. Her style is to roll up her sleeves and get her hands dirty and she inspires her team to do the same with a good dose of laughter and energy along the way. Her skills include end-to-end marketing delivery, partner management, new product development, project management and marketing strategy.

What you will learn in this episode:

The benefits of building strong relationships with stakeholders
Renewing your product marketing with customer feedback
The importance of customer testimonials and how to retrieve it
One successful tactic on how to gain customer insights on your product
The process from recording customer experience to reiterating your product market fit
Useful advice on how to build successful marketing campaigns

Notable quotes:

“It’s a very different conversation and experience for a customer - if you show empathy rather than just telling them buy, buy, buy”
“Put yourself in the shoes of a customer”
“It’s about experience. Getting in there, making mistakes, failing fast, learning quickly and pivoting”

Resources mentioned: