Seller Stories: Growing 10 Brands at Once and Managing by KPI’s

Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues.

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro
• 1:18 What does a Brand Manager do each day?
• 4:12 How do you build an Amazon marketing team?
• 8:25 How do you find the right Amazon partner?
• 10:30 How do you go high-level and micro-level as a brand manager?
• 13:02 What does the Overdrive Brands dashboard look like?
• 19:15 Weekly Amazon Agency communication process
• 23:52 Overview: Be transparent

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Resources & Links

• Where to find Adam Lind
• Overdrive Brands
• Who to Hire for Your Amazon Growth Team
• Amazon PPC Practitioners Series
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Lind

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker