177: Navigating the Shift from Therapy to Coaching with Liz Fernandez

Welcome back to the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches. In today's episode, we dive deep into the inspiring journey of transition and transformation with our special guest, Liz Fernandez, a former therapist turned business coach and founder of the therapist-to-coach collective group program. Liz shares her candid story of burnout, identity shifts, and the challenge of embracing a new professional path while battling the fear of judgment.

As we explore the nuanced differences between therapy and coaching, Liz provides invaluable insights into articulating one's philosophies, defining transformations for clients, and the delicate dance of privacy versus self-disclosure in marketing strategy. We tackle the resistance many therapists face when transitioning to a coaching role and how to handle the often misunderstood realm of sales as a path to serving others.

Both ambitious and reflective, today's episode is a must-listen for anyone wrestling with career changes, seeking to balance existing jobs with entrepreneurial ventures, or aiming to fine-tune their messaging in the coaching industry. From internal struggles to embracing the art of self-promotion, join us as we unravel the complexities of crafting a professional identity that resonates with clarity and conviction. Don't forget to check the show notes for links to learn more about Liz and her offerings, and as always, embrace the journey that lies ahead - uncensored.

LINKS:
Work with Denise in Private 1:1 Coaching: Book your FREE 60 min. consultation call here to learn more about working together 1:1 to grow a successful and sustainable business.

Free Guide: CONTENT THAT CONNECTS & CONVERTS

Connect with Liz:
Podcast: Latina CEO Identity Podcast   Instagram: @lifewithhliz      Tiktok: @lifewithhliz
Newsletter: https://lizfernandez.mykajabi.com/LatinaCEOIdentityEmailSeries
Group Program: Therapist to Coach Collective
Work with Liz in Private Coaching: Book a consult call here