202: The power of flaws: Turning brand weaknesses into assets

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Every school wants to be seen as the perfect choice for families, but perfection is impossible. This episode, Brad and Scully discuss how every school’s brand will falter at some point, but that doesn’t have to mean instant failure. There’s a lesson in every misstep that can help your school become more trustworthy, authentic and turn your brand’s weaknesses into your greatest strength.

 

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