Why TikTok matters

2025-09-29

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This week, Sean talks with Emily Baker-White, author of Every Screen on the Planet, about why TikTok feels uniquely addictive, how it turned social media into a push-not-pull entertainment feed, and what happens when human editors inside the company can override the algorithm. A few days after they spoke, TikTok was in the headlines again. So they jumped on a follow-up call to unpack the latest twists in the saga of who will ultimately control the app's US-operations. Host: Sean Illing (@SeanIlling) Guest: Emily...

This week, Sean talks with Emily Baker-White, author of Every Screen on the Planet, about why TikTok feels uniquely addictive, how it turned social media into a push-not-pull entertainment feed, and what happens when human editors inside the company can override the algorithm.

A few days after they spoke, TikTok was in the headlines again. So they jumped on a follow-up call to unpack the latest twists in the saga of who will ultimately control the app's US-operations.

Host: Sean Illing (@SeanIlling)

Guest: Emily Baker-White, reporter and author of Every Screen on the Planet: The War Over TikTok

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