You are NOT "Sorry I'm Late"!!
The Answer Is Transaction Costs

You are NOT ”Sorry I’m Late”!!

2026-07-07
Send us Fan MailWe tell a story about German academic quarter hours-- akademische Viertel--  and use it to argue that lateness is an economics problem of coordination, incentives, and transaction costs, not just manners. We lay out five rules that predict who shows up late, why the pattern spreads, and how to spot it before you commit to a recurring meeting.• the “academic quarter hour” as a rule that makes lateness predictable• lateness as a transaction cost that blocks group goals• platonic travelers and the habit ...
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