138. Design That Includes Everyone: Insights from Caryn Rance of Firefly Graphics

2025-10-09

In this episode of the Full of Words podcast, Sue Kennedy is joined by Australian designer Caryn Rance, founder of Firefly Graphics, to discuss the practical impact of inclusive language and accessible design. With more than 17 years of experience in graphic design and additional studies in inclusive digital design, Caryn shares how small changes—like choosing high-contrast colors, using readable fonts, and adding captions—can significantly improve communication for a wide range of audiences.Their conversation explores why clarity matters in both wor...

Their conversation explores why clarity matters in both words and visuals, from avoiding confusing acronyms to simplifying technical instructions for communities with limited digital experience. Caryn illustrates how designing with inclusivity in mind not only benefits those with specific needs but also makes communication more effective for everyone.

Tune in to learn practical strategies you can apply today—and don’t miss the release of Caryn’s upcoming ebook, Inclusive Language in Action, created to help you design and write in ways that welcome more people in.

Caryn’s offer: https://fireflygraphics.com.au/b/vrOEX

Highlights:

(03:12) Why design is really about communication, not decoration.
(06:34) The scroll of doom: low-contrast graphics that cost businesses customers.
(07:17) Why captions are vital for video and social content.
(11:30) Defining acronyms and structuring text for clarity.
(16:05) Avoiding metaphors and cultural references that exclude audiences.
(21:10) Case study: developing a clear, visual manual for a First Nations community.
(24:40) Caryn’s new ebook Inclusive Language in Action (and how you can grab it with a launch discount).
(28:14) A practical takeaway: review your language and design choices for inclusivity.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
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Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative