Packaging with Purpose with Allison Kent-Gunn

2025-05-15

Connect with us via text! How much does packaging really matter? According to Allison Kent-Gunn, Sales Director at Berlin-Jansy and beauty packaging consultant, a lot more than you think. In this episode, she sits down with Michelle to share how packaging shapes consumer perception, drives brand identity, and communicates performance before a product is even used. Plus, she breaks down what sustainable packaging means today, the impact of new tariffs on overseas sourcing, and common mistakes to avoid. Whether you're launching a...

Connect with us via text!

How much does packaging really matter? According to Allison Kent-Gunn, Sales Director at Berlin-Jansy and beauty packaging consultant, a lot more than you think. In this episode, she sits down with Michelle to share how packaging shapes consumer perception, drives brand identity, and communicates performance before a product is even used. Plus, she breaks down what sustainable packaging means today, the impact of new tariffs on overseas sourcing, and common mistakes to avoid. Whether you're launching a line or just love what’s inside the bottle, this episode unwraps everything you didn’t know you needed to know about beauty packaging.

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