How to Launch Your First Course as a Therapist (Without Having to Post on Social Media Everyday!)

Creating your first course as a therapist doesn’t have to feel overwhelming or impossible. If you’ve been stuck in “Where do I even start?” mode—this episode is for you.

In today’s conversation, I’m breaking down my Incu-BETA Framework, a simple, ethical, and stress-free way to validate your course idea before you spend months creating content. No massive audience? No email list? No problem. I’ll show you exactly how to test your idea, launch a small beta, and build your course based on real feedback—without overthinking every detail or diving headfirst into tech chaos.

If you’ve been dreaming of scaling your impact, creating a sustainable income stream, and stepping beyond the therapy room, this episode will help you take that first step with confidence and clarity.

In This Episode, You’ll Learn:

• Why therapists struggle with launching courses (and the number one mistake to avoid)
• How to choose a course idea that aligns with your expertise and actually sells
• The simple three-step Incu-BETA Framework to test your idea before going all in
• How to find five to ten beta students without an email list or a big social media following
• Why your course doesn’t have to be perfect—it just needs to be tested

Rate, Review, & Follow on Apple Podcasts

If this episode gave you the clarity and motivation you’ve been searching for, I’d love for you to rate and review the podcast. Your feedback helps other therapists discover how to break free from the one-to-one therapy model and build thriving, scalable businesses.

Here’s how you can support the show:

• Go to Apple Podcasts here, scroll to the bottom, and tap to rate with five stars
• Select “Write a Review” and share your biggest takeaway from this episode
• Don’t forget to hit the follow button so you never miss an episode

Links & Resources Mentioned in This Episode:

• Join The Incubator Waitlist: Ready to launch your first online program the right way? Join the waitlist for The Incubator
• Follow Me on Instagram: For more course creation tips, mindset shifts, and behind-the-scenes insights, connect with me at @dr.hayleykelly

Final Thought

The biggest mistake therapists make isn’t launching a bad course—it’s trying to create a perfect one before it’s even tested. Your course doesn’t need to be flawless to make an impact. It just needs to start.

If you’ve been waiting for the right time, this is it. Your clients are already looking for solutions, and you have the expertise to help them. So let’s rise together and take that bold first step.