Radio’s Role In Sports Marketing -- Jennifer Davis // Learfield IMG College

Jennifer Davis, CMO of Learfield IMG College, continues the chat with Ben about the use of collegiate athletics for marketing success. You can market to your target in a variety ways including audio, visual, and print. To be honest, each media strategy has a place in sports marketing. Today, Ben and Jennifer talk about the role that audio plays in sports marketing. Show Notes

Connect With:

• Jennifer Davis: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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