Creating Conscious Design Products With Ian Peterman

Ian Peterman is the Founder and CEO of Peterman Design Firm, a company that helps visionaries turn their ideas into brands and products that change the world. Ian grew up surrounded by design, engineering, accounting, and entrepreneurial people and started his first business with his brother at the age of 12. He worked as an engineer and designer with various startups for over a decade and large companies like HP before starting Peterman Design Firm. 

Ian is passionate about green tech, the outdoors, space, and developing new technologies to help humanity move on to better things. His firm's mission is to be the global leader in designing and launching innovative and sustainable technologies, products, and brands. He also hosts the Conscious Design Podcast, where he furthers his mission.

In this episode…

As an innovator or entrepreneur planning to design and create a product, it's essential to ensure that your product will meet a specific consumer need. There must be demand for it in the market before you start investing your money and resources into its production. This is where conscious design comes in handy — it helps you create products that leave a positive impact on individuals and the environment.

Most new entrepreneurs don't know how expensive it can be to take an idea and create a product out of it. They also don't realize that creating it usually requires inputs from various companies or manufacturers, which means it can take a lot of time to complete the process.

In this episode of the Innovations and Breakthroughs Podcast, Ian Peterman, the Founder and CEO of Peterman Design Firm, joins Rich Goldstein to talk about creating conscious design products. Ian explains how he got started in entrepreneurship, what he has learned about product design and creation over the years, and how he uses acceleration points to help businesses build great products. Stay tuned.