PHOTO 373: How Luci Valentine learned off-camera flash in one week

Ok, we get it. You love shooting with daylight. And either you think that learning to use flash is hard or you think it’s not the look you’re after. The reality is that mastering flash will not only improve your photography by leaps and bounds, it gives you much greater flexibility, enables you to shoot in the most challenging situations and provides you an edge in the way you create your images. San Francisco-based photographer Luci Valentine used to be in the same boat. But she’s now embraced flash photography - and she did it in a week. She discusses: her past life as a publicist for bands like Snoop dog, Nine-inch nails, Dr Dre and No Doubt, how she overcame her reluctance to shoot with flash, the benefits of embracing the selfie, the garage lighting project, shooting high volume headshots of female leaders, attracting new clients vs chasing new clients, the positive benefits of giving, the amazing success of the front steps project, her flower photography, the benefits of personal projects and much more.

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