313: How to Improve Your Clickthrough Rate in Google Ads

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875

Show Notes:
Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads. 

(5:49) What is the clickthrough rate in Google Ads?

(10:39) How much does clickthrough rate determine success in Google Ads?

(16:29) What is a good clickthrough rate in Google Ads?

(25:45) How do ad positions in Google Ads affect clickthrough rate?

(28:29) Is a high clickthrough rate good for quality score in Google Ads? 

(42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads

(53:39) Should you pause low CTR keywords in Google Ads?

(57:40) How negative keywords can help raise your clickthrough rate in Google Ads

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