How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye)
The B2B Content Strategy Show

How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye)

2025-08-20
In this episode of The B2B Content Strategy Show, Niels van Melick is joined by Niall Sullivan, Head of Marketing for Senseye at Siemens. Niall shares how he built a podcast-first content strategy that stands out in a crowded market, uses AI to scale repurposing, and ties efforts to revenue without chasing vanity metrics.Here’s what you’ll learn in this episode: • Why the podcast sits at the core of Siemens Senseye’s content strategy and fuels every other asset • How to use AI tools to accelerate repurposing, ideation,...
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