Episode 206 - She Quit Treatments to Teach Full-Time. Sam Smith

Katie sits down with her client Sam, owner of Essex Beauty & Aesthetics, to uncover how she built her super salon and fully booked training academy from scratch, all through apprenticeships, bold risks, and unstoppable passion.

Sam shares how she went from a garden cabin lash artist to owning one of Essex’s leading beauty training academies. You’ll hear the full story, including how she sold her house to fund her dream, built a thriving business model based on apprenticeships, and created a team that now runs the salon without her on the tools.

If you’ve ever dreamed of scaling your salon, growing your academy, or stepping into true freedom as a business owner, this is the episode to inspire your next move.

We go over:

- How Sam grew from a home lash artist to running a 6-figure super salon
- The real numbers behind apprenticeships and why they often earn 3× their wage
- Turning juniors into fully qualified team members (and future trainers!)
- Funding routes & satellite centre secrets for training academies
- How mindset shifts after our Marrakesh retreat changed everything
- The power of boundaries, weekends off, and building a management team
- Why apprenticeships are the future of the beauty industry

Apply for MASTERMIND here

Purchase the book here

Connect with Sam here