How to create your company’s culture with Brett Putter, founder of CultureGene

In this episode we hear from Brett Putter who believes that the culture of a company is crucial to its success.  He calls it the missing link.  Brett is an expert in  this field and is consulted by global companies and leaders to help design, develop and build high-performing cultures.   

Brett shares advice on when to start working on your own company’s culture, why to consider building your company with a remote first mindset and why finding support and structure in the day to day is crucial. 

Brett is the CEO of CultureGene , a culture leadership software and services platform.  In 2018 he published his first book, Culture Decks Decoded and his second book Own Your Culture: How to Define, Embed and Manage your Company Culture in September 2020.

Advice:

• Research your chosen field as thoroughly as you can; become not just an expert, but THE expert
• Demonstrate your knowledge so that you become completely trusted
• Don’t be too hard on yourself, remember your successes
• In order to adapt to the pandemic, build with a remote-first mindset
• Be patient
• Sell as enthusiastically as you can
• Value your mistakes as good experience
• Get the rhythm right between work and family
• Be structured, to get the most out of your day
• Treat every short-term relationship as if it’s going to be a long-term one
• Most important: install company culture into your business from the very start

Brett can be contacted on brett@culturegene.ai  or via his website 

Head over to Speakpipe to leave your voice note for future guests too.

Links:

• LastPass the password keeping site that syncs between devices. 
• Google Workspace is brilliant for small businesses
• I use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

Thank you for listening.  I would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company as it helps other people find it. Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track.

Edited by Emma Dewhurst. Recorded, edited and published by Juliet Fallowfield in 2021. MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.  Link & Licence

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