Understanding Your Money Persona w/ Garrett Gunderson

Airdate: 1/13/2024

In this episode, Josh welcomes Garrett Gunderson, financial coach and author of "Money Unmasked," to discuss his transition from financial advisor to financial educator and coach. Garrett shares insights from his journey, emphasizing the importance of understanding one's money persona to alleviate financial stress and improve money management. He introduces the concept of the Rockefeller method, detailing how it can be used to create and sustain generational wealth through strategies like building a family office and developing a family constitution.

Garrett also delves into the economic value of certainty, the significance of cash flow in financial planning, and the success of his book "What Would the Rockefellers Do?" He discusses the differences between the Rockefeller and Vanderbilt families and the lessons learned in rewriting his book. The conversation shifts to the inspiration behind "Money Unmasked," where Garrett explains the four shadow personas and the winning side personas that influence our financial behavior. He highlights the importance of understanding these personas to reduce financial stress and make more informed decisions.

The episode also covers Garrett's personal experiences with financial struggles and bankruptcy during the 2008 recession, his early success in real estate, and the dangers of overextension. He shares his belief in investor DNA and the importance of understanding your investor type to avoid common financial errors. Concluding the episode, Garrett discusses the myth of money as a zero-sum game and the importance of investing in oneself and finding fulfilling work.

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