Rewind: CEO Jim Farley on Ford’s EV gamble

Hey everyone, Nilay here. You might remember I took a break from Decoder last year — we had a baby, so I took some leave. In my place, we had an excellent slate of guest hosts, and we’ve been working hard to bring you those episodes in full video since we launched our official Decoder YouTube channel.

So today, we’re featuring a really great interview conducted by my very good friend Joanna Stern, now the founder and CEO of New Things, and Ford CEO Jim Farley. Joanna pulled some exclusive news out of Jim at the time, including some telling quotes on Trump’s tariff policy, on Ford competing with Chinese EVs, and the company's stance on Apple CarPlay. 

Read the full interview transcript on The Verge.

Links: 

• Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV | Decoder
• Joanna Stern is not a robot, but she lived with them | Decoder
• Ford's Jim Farley: 'I totally would’ve done it differently.’ | The Verge
• Ford pulls the plug on the all-electric F-150 Lightning pickup truck | NPR
• Inside the lab where Ford is trying to crack the code on cheap EVs | The Verge
• Ford is fighting against physics to build affordable EVs | The Verge
• Ford reveals breakthrough process for lower priced EVs | The Verge
• Ford CEO Jim Farley on building the electric F-150 | Decoder (2021)

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Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

The show is produced by Kate Cox and Nick Statt and edited by Ursa Wright. The video version of this episode was edited by Kabir Chopra. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.

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