Artificial Supply: The Psychology of Scarcity

You can't save everyone. If you spread your time—the most important resource you have—evenly across every possible target, nothing will ever be accomplished. Targeting what, and who, really matters is how you make real money (and a real difference).

CHAPTERS:

0:00 - It's Basic Economics

1:10 - Make the Rich Finance the Poor

2:10 - Opportunity Costs

3:05 - Sell Scarcity

4:40 - Your Perfect Customer is Drowning