SHIFT HAPPENS - EP.25: The Power (and Risk) of How You Tell the Story

What if the real competitive advantage isn’t the technology—but the story you tell about it? In this episode of Shift Happens, Jeff Edwards sits down with Jason Marks, CEO of Techrategy and LEAD Above, to explore why storytelling—not specs—is what actually wins in tech. From simplifying complex platforms to making AI readiness feel practical (not risky), this conversation breaks down how the One Cisco story drives clarity, trust, and better outcomes when it’s told well. 💡 Why listen: • 🎯 Outcomes beat features—here’s how that changes buying decisions • 🧠 The right story de-risks AI and future investments • 💰 Partners win bigger, more durable deals with a cohesive platform narrative If you sell, design, or influence technology decisions, this episode shows how to turn complexity into clarity—and stories into results.