10. Developing Your Author Brand and Why It’s Important to Marketing Your Christian Books with Lindsey Johnson

2021-09-09

What’s the difference between 'brand', 'voice', 'messaging' and 'copy' and why are they so important when marketing our books?My guest, Lindsey Johnson, is a messaging strategist and copywriter for women business owners and I couldn't wait to ask her:How do I discover my brand voice?How do I communicate my brand to connect with potential readers?How can I write copy for social media posts that isn't always "buy my book"?How can we ask for book reviews in a way that they will provide copy we need to s...

What’s the difference between 'brand', 'voice', 'messaging' and 'copy' and why are they so important when marketing our books?

My guest, Lindsey Johnson, is a messaging strategist and copywriter for women business owners and I couldn't wait to ask her:

How do I discover my brand voice?
How do I communicate my brand to connect with potential readers?
How can I write copy for social media posts that isn't always "buy my book"?
How can we ask for book reviews in a way that they will provide copy we need to sell our books?
How can we be inspired by other people's messaging without copying it?

Lindsey's website
Lindsey's podcast

☑️ START YOUR AUTHOR PODCAST CHECKLIST

🗓️ BOOK A STRATEGY SESSION

FAVE PODCASTING RESOURCES:

🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)

LET'S CONNECT:
IG/Threads
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Note: affiliate links may be included. I only share products I use that you will love! - Kim

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