S5E13 AI, Advertising, And The Future Of Trust: Nadeem Ibrahim

Spill the tea - we want to hear from you!

What if AI didn’t arrive overnight but grew up with us—and only now stepped into the spotlight? We’re joined by Nadeem Ibrahim to map the real story: from Spectrum tapes and pagers to telco‑powered data flows and the rise of large language models that collapse research, recommendation, and purchase into a single conversation.

We get honest about the agency dilemma: when a strategist uses AI to draft research or polish slides, is that cheating or smart leverage? Nadim argues for a different metric—returning 30% of brainspace to strategy, creative judgement, and client problem‑solving. The machine assembles; the human interrogates, edits, and decides. That’s how brands earn distinctiveness in a sea of sameness. Along the way, we unpack how user‑generated public data fuels models, why conversational commerce is a direct threat to traditional search, and how marketers can meet customers at the moment of intent inside AI interfaces.

The stakes rise with ownership and trust. Deepfakes, synthetic voices, and viral misinformation make provenance non‑negotiable. We dive into talent IDs and authenticity metadata designed to protect artists, route royalties, and help platforms block abuse. Today it safeguards public figures; tomorrow it should extend to everyone, because a face and a voice are not public domain. We also explore fintech’s convergence with e‑commerce and AI, envisioning systems that can nudge healthier spending while delivering uncanny personalisation—if guardrails like consent and auditability are built in.

If you’re leading a team, start small but deliberate: automate low‑leverage tasks, codify human review, treat prompts and logs as sensitive data, and pilot conversational commerce with clear measurement. If you’re a creator, add authenticity signals and demand the same from partners. Subscribe for more sharp, human‑centred takes on AI, advertising, and digital culture—and tell us: where should AI never cross the line?

Support the show