Momfluencers

Commodified motherhood has come a long way, babies! Or has it? Now a multi-billion dollar industry, momfluencing also comes with a side of tradwives and mom guilt. Sara Petersen, author of Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture, talks to Cristen about the ideals they’re selling, the motherhood they’re performing and why mega-momfluencer @Ballerina Farm is such a “rich text.” 

This interview originally aired in 2022 in the Unladies’ Room Patreon, and it hasn't aged a day (just like a good momfluencer!).

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